What Is “Off Elm” and Why Is It Gaining Popularity?

“Off Elm” represents a specific location or concept, and its rising popularity stems from its unique offerings and engaging atmosphere; at CAR-TOOL.EDU.VN, we provide detailed insights into emerging trends and establishments. Whether it’s a trendy bar, a specialized service, or an innovative product, understanding what makes “Off Elm” stand out can help you discover new experiences and opportunities; explore similar concepts and industry trends with us to stay informed and ahead of the curve.

1. What Does “Off Elm” Refer To?

“Off Elm” refers to a cocktail-forward bar and seafood-inspired snack spot located in Webster Groves, Missouri, specifically at 8709 Big Bend Boulevard. Opened on November 29, it’s designed by Matt and Jess Longueville, along with beverage director Patrick Gioia, building on their other successful concepts, STL Barkeep and The Vandy. The name suggests its location just west of Elm Avenue, near Bagel Union and Sylvie Dee’s ice cream shop.

1.1 What are the Key Features of “Off Elm”?

Off Elm offers a blend of expertly crafted cocktails, creative snack bites, and a mid-century modern design aesthetic. The bar’s intimate setting, with 16 seats at the bar and low-top tables, fosters guest interaction, a key element for its long-term success, according to Matt Longueville. The space accommodates 52 guests and utilizes Toast’s wait list app for convenience.
Off Elm's bar area showcasing its intimate and modern design

1.2 What is the Menu Like at “Off Elm”?

The cocktail menu features a streamlined selection that eventually expands to 28 items. Bottles of pre-batched components ensure efficiency while maintaining quality, allowing bartenders from The Vandy and STL Barkeep to transition easily. The menu includes gin-based cocktails, rum options like Sugar & Grapes, and mezcal-based creations like One Small Step for Mango. Signature cocktails include Nutty Bananas and the Seattle Button Down. The bar also offers a wine program with 12 bottles by the glass and six varieties of canned beer, alongside an aggressive non-alcohol program. The food menu, a collaboration between Longueville and Alec Schingel, features snacks such as tinned fish, dips, cheeses, charcuterie boards, and bagel pizzas from neighboring Bagel Union.
A beautifully presented cocktail at Off Elm, highlighting their expertly crafted drinks

1.3 What is the Backstory of “Off Elm”?

The concept for Off Elm arose from a serendipitous opportunity during a bourbon trip in Kentucky, where the team envisioned a Webster Groves location. Matt Longueville’s sister informed him of a vacant space next to her shop, leading to the creation of the bar. Matt, with experience from Vicia, Brennan’s, and LHM restaurants, was inspired to launch STL Barkeep after a visit to Concentrix in Atlanta. Patrick Gioia brings nearly a decade of experience from The Block in Webster Groves and The Vandy, contributing to the bar’s creative cocktail program.

2. What Factors Contribute to the Popularity of “Off Elm”?

The popularity of “Off Elm” can be attributed to several factors, including its unique concept, well-crafted menu, appealing ambiance, and strategic location. Additionally, the expertise and experience of its founders and beverage director play a significant role. The focus on guest interaction and high-quality ingredients also enhances its appeal.

2.1 How Does the Concept of “Off Elm” Appeal to Customers?

The cocktail-forward bar with a seafood-inspired snack menu offers a unique and appealing concept. This combination caters to customers looking for a sophisticated yet relaxed experience. The mid-century modern design adds to the ambiance, creating a comfortable and stylish environment that attracts a diverse clientele.
The interior of Off Elm showcasing the mid-century modern design

2.2 What Role Does the Menu Play in Attracting Customers?

The menu at Off Elm is designed to be both efficient and high-quality. Pre-batched components allow for consistent and quick service, while the diverse cocktail options cater to a wide range of tastes. The inclusion of non-alcoholic options is also a draw, given the increasing popularity of this category. The food menu complements the drinks, offering a variety of snacks that enhance the overall experience.

2.3 How Does Location Impact the Popularity of “Off Elm”?

Located in Webster Groves, just west of Elm Avenue, Off Elm benefits from its proximity to other businesses like Bagel Union and Sylvie Dee’s ice cream shop. The area is known for its charm and accessibility, with street parking and nearby public lots. This convenient location makes it easy for customers to visit and enjoy the bar’s offerings.

3. What Makes “Off Elm” Different From Other Bars?

Off Elm distinguishes itself through its unique combination of a cocktail-forward focus, seafood-inspired snacks, mid-century modern design, and emphasis on guest interaction. The bar’s commitment to quality ingredients, efficient service, and a diverse menu sets it apart from other establishments. Additionally, the experience and creativity of its team contribute to its distinctive appeal.

3.1 How Does “Off Elm” Focus on Cocktails?

The cocktail-forward approach means that Off Elm prioritizes the quality and creativity of its drink offerings. Beverage director Patrick Gioia brings extensive experience to the bar, crafting a menu that features both classic cocktails and innovative creations. The use of pre-batched components ensures consistency and speed, while the diverse range of options caters to various preferences.

3.2 What is Unique About the Snack Menu at “Off Elm”?

The seafood-inspired snack menu provides a unique complement to the cocktail offerings. The collaboration between Longueville and Alec Schingel results in a selection of snacks that are both high-quality and seasonal. The inclusion of tinned fish, dips, cheeses, and charcuterie boards offers a variety of flavors and textures that enhance the drinking experience.

3.3 How Does the Design of “Off Elm” Contribute to Its Uniqueness?

The mid-century modern design aesthetic creates a stylish and comfortable atmosphere. The intimate setting, with a 16-seat bar and low-top tables, encourages guest interaction and a sense of community. The wood panel-backed banquette and thoughtfully chosen decor add to the bar’s overall appeal, making it a destination for those seeking a unique and enjoyable experience.

4. What Type of Cocktails and Food are Offered at “Off Elm”?

Off Elm offers a wide variety of cocktails, including gin-based options, rum cocktails like Sugar & Grapes, and mezcal-based drinks such as One Small Step for Mango. Signature cocktails include Nutty Bananas and Seattle Button Down. The food menu features seafood-inspired snacks like tinned fish, dips, cheeses, charcuterie boards, and bagel pizzas from Bagel Union.

4.1 What Gin-Based Cocktails Can You Find at “Off Elm”?

Off Elm features eight gin-based cocktails, showcasing the versatility of gin. These cocktails are crafted with quality ingredients and unique flavor combinations, offering a refreshing and sophisticated drinking experience. Patrick Gioia aims to make gin approachable and enjoyable for all customers, dispelling the notion that it is a “scary” spirit.

4.2 What Rum Options are Available at “Off Elm”?

The bar offers six rum options, including Sugar & Grapes, a rum Manhattan that swaps vermouth with Rainwater Madeira. These rum cocktails highlight the diverse flavors of rum, from sweet and fruity to rich and complex. The use of high-quality rums and creative ingredients ensures a memorable drinking experience.
An Old Fashioned cocktail at Off Elm, emphasizing the quality of the ice used

4.3 What Kind of Food Complements the Cocktails at “Off Elm”?

The food menu at Off Elm is designed to complement the cocktail offerings, featuring snacks that are both flavorful and satisfying. The seafood-inspired options, such as tinned fish, dips, cheeses, and charcuterie boards, pair well with the various cocktails on the menu. The bagel pizzas from Bagel Union provide a heartier option for those looking for a more substantial bite.

5. What are the Operating Hours of “Off Elm”?

Off Elm is open from 4–11 p.m. Tuesday through Thursday and from 4 p.m.–midnight Friday and Saturday. This schedule allows customers to enjoy the bar’s offerings during the evening hours, making it a popular spot for after-work drinks and weekend gatherings.

5.1 Why Are These Specific Operating Hours Chosen?

The operating hours are chosen to align with the typical evening and weekend schedules of its target customers. Opening at 4 p.m. allows for after-work patrons, while extending the hours to midnight on Fridays and Saturdays caters to those looking for a late-night destination. These hours maximize the bar’s accessibility and appeal to a broad range of customers.

5.2 How Do the Hours Cater to Different Customer Needs?

The operating hours cater to different customer needs by providing options for both early and late evening visits. Those looking for a relaxed after-work drink can visit between 4–11 p.m. on weekdays, while those seeking a lively weekend experience can enjoy the bar until midnight on Fridays and Saturdays. This flexibility enhances the bar’s appeal to a diverse clientele.

6. Where is “Off Elm” Located and What is the Neighborhood Like?

“Off Elm” is located at 8709 Big Bend Boulevard in Webster Groves, Missouri. The bar is situated just west of Elm Avenue, near Bagel Union and Sylvie Dee’s ice cream shop. Webster Groves is a charming neighborhood known for its vibrant community and local businesses.

6.1 What is the Ambiance of Webster Groves?

Webster Groves offers a blend of historic charm and modern amenities. The neighborhood is characterized by tree-lined streets, well-maintained homes, and a strong sense of community. It is home to a variety of local businesses, including restaurants, shops, and cultural attractions, making it a desirable destination for both residents and visitors.

6.2 What Other Businesses Are Near “Off Elm”?

“Off Elm” benefits from its proximity to other popular businesses, such as Bagel Union and Sylvie Dee’s ice cream shop. These establishments attract a steady stream of customers, contributing to the overall vibrancy of the area. The presence of these businesses also creates opportunities for collaboration and cross-promotion.

6.3 How Does the Location Contribute to the Bar’s Appeal?

The location of “Off Elm” in Webster Groves enhances its appeal by providing a convenient and accessible destination for customers. The neighborhood’s charming ambiance and strong sense of community make it an attractive place to visit. The proximity to other businesses also contributes to the bar’s visibility and popularity, making it a sought-after spot for locals and visitors alike.

7. How Can Customers Stay Updated on “Off Elm’s” Offerings?

Customers can stay updated on “Off Elm’s” offerings through social media, online reviews, and word-of-mouth. Following the bar on social media platforms like Instagram and Facebook provides access to the latest news, promotions, and menu updates. Reading online reviews on sites like Yelp and Google can offer insights into the experiences of other customers.

7.1 What Social Media Platforms Does “Off Elm” Use?

While the specific social media platforms used by “Off Elm” are not explicitly mentioned, it is common for bars and restaurants to utilize platforms like Instagram and Facebook. These platforms allow businesses to share photos, videos, and updates with their followers, keeping them informed about new offerings, events, and promotions.

7.2 How Can Online Reviews Help Customers Make Decisions?

Online reviews provide valuable insights into the experiences of other customers, helping potential visitors make informed decisions. Reviews can offer information about the quality of the cocktails, the ambiance of the bar, and the level of customer service. By reading a variety of reviews, customers can gain a comprehensive understanding of what to expect at “Off Elm.”

7.3 How Important is Word-of-Mouth in Promoting “Off Elm”?

Word-of-mouth is a powerful tool for promoting “Off Elm,” as positive recommendations from friends and acquaintances can significantly influence potential customers. When people hear about a great experience from someone they trust, they are more likely to visit the bar themselves. Encouraging satisfied customers to share their experiences can help “Off Elm” build a strong reputation and attract new patrons.

8. What is the Price Range for Cocktails and Snacks at “Off Elm”?

The price range for cocktails and snacks at “Off Elm” is not explicitly mentioned. However, the bar’s focus on quality ingredients and expertly crafted drinks suggests that prices are likely to be moderate to high. The snack menu, featuring seafood-inspired options and bagel pizzas, likely offers a range of price points to cater to different budgets.

8.1 How Does the Price Range Compare to Other Bars in the Area?

The price range at “Off Elm” likely aligns with other cocktail-forward bars in the Webster Groves area. These establishments typically charge more for their drinks and snacks due to the use of high-quality ingredients and the expertise of their bartenders and chefs. However, the unique offerings and appealing ambiance may justify the higher prices for many customers.

8.2 What Factors Influence the Pricing at “Off Elm”?

Several factors influence the pricing at “Off Elm,” including the cost of ingredients, the expertise of the staff, and the overall ambiance of the bar. High-quality spirits, fresh produce, and unique flavor combinations contribute to the cost of the cocktails. The skilled bartenders and chefs who create these offerings also command higher wages. Additionally, the stylish and comfortable environment adds to the overall value of the experience, allowing the bar to charge more for its products.

8.3 Are There Any Deals or Promotions Available at “Off Elm”?

Information on deals or promotions at “Off Elm” is not provided. However, it is common for bars and restaurants to offer specials during certain times or days of the week. Customers can check the bar’s website or social media pages for updates on any deals or promotions that may be available.

9. What is the Role of the Team Behind “Off Elm”?

The team behind “Off Elm” plays a crucial role in its success, bringing a wealth of experience and creativity to the bar. Matt and Jess Longueville, along with beverage director Patrick Gioia, have a proven track record of creating successful cocktail-forward concepts. Their expertise in crafting high-quality drinks, designing appealing spaces, and fostering guest interaction contributes to the bar’s unique appeal.

9.1 What Experience Do Matt and Jess Longueville Bring to the Table?

Matt and Jess Longueville bring extensive experience in the hospitality industry to “Off Elm.” Matt’s background includes working at Vicia, Brennan’s, and LHM restaurants, where he gained valuable insights into creating successful dining and drinking establishments. He was also inspired to launch STL Barkeep after a visit to Concentrix in Atlanta, showcasing his entrepreneurial spirit. Jess likely contributes her expertise in management and operations, ensuring the smooth running of the bar.

9.2 What Expertise Does Patrick Gioia Offer as Beverage Director?

Patrick Gioia offers nearly a decade of experience from The Block in Webster Groves and The Vandy, making him a valuable asset as beverage director. His expertise lies in crafting innovative and high-quality cocktails that appeal to a wide range of tastes. He is committed to using quality ingredients and creating unique flavor combinations, ensuring a memorable drinking experience for customers.

9.3 How Does the Team’s Collaboration Contribute to the Bar’s Success?

The collaboration between Matt and Jess Longueville and Patrick Gioia contributes significantly to the bar’s success. Their combined experience and expertise allow them to create a cohesive and appealing concept. Matt’s vision for the bar, Jess’s management skills, and Patrick’s cocktail expertise work together to create a unique and enjoyable experience for customers.

10. What Future Developments Can Be Expected From “Off Elm”?

Future developments from “Off Elm” may include expanding the cocktail menu, introducing new snack options, and hosting special events. The bar’s commitment to quality and innovation suggests that it will continue to evolve and adapt to meet the needs of its customers. Additionally, the team may explore opportunities to collaborate with other businesses in the area, further enhancing its appeal.

10.1 How Might the Cocktail Menu Evolve?

The cocktail menu at “Off Elm” is likely to evolve as the bar continues to experiment with new ingredients and flavor combinations. Beverage director Patrick Gioia may introduce seasonal cocktails, specialty drinks, and unique twists on classic recipes. The bar may also seek feedback from customers to refine its offerings and ensure that it is meeting their preferences.

10.2 What New Snack Options Might Be Introduced?

The snack menu at “Off Elm” may expand to include new seafood-inspired options, as well as other complementary dishes. The bar may collaborate with local chefs and food vendors to introduce unique and innovative snacks. Seasonal ingredients and customer preferences will likely influence the development of new menu items.

10.3 Will There Be Collaborations With Other Businesses?

Collaborations with other businesses, such as Bagel Union, are likely to continue at “Off Elm.” These partnerships can help the bar attract new customers and offer unique and appealing products. Collaborations may include joint promotions, special events, and cross-marketing initiatives. By working with other businesses in the area, “Off Elm” can strengthen its ties to the community and enhance its overall appeal.

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FAQ About “Off Elm”

1. What is “Off Elm” known for?

“Off Elm” is known for its cocktail-forward focus, seafood-inspired snacks, and mid-century modern design. It offers a unique and sophisticated experience in Webster Groves, Missouri.

2. Where is “Off Elm” located?

“Off Elm” is located at 8709 Big Bend Boulevard in Webster Groves, Missouri, just west of Elm Avenue.

3. What are the operating hours of “Off Elm”?

“Off Elm” is open from 4–11 p.m. Tuesday through Thursday and from 4 p.m.–midnight Friday and Saturday.

4. What type of cocktails does “Off Elm” offer?

“Off Elm” offers a variety of cocktails, including gin-based options, rum cocktails, and mezcal-based drinks, along with signature creations.

5. What kind of food can you find at “Off Elm”?

“Off Elm” features seafood-inspired snacks like tinned fish, dips, cheeses, charcuterie boards, and bagel pizzas from Bagel Union.

6. How can I stay updated on “Off Elm’s” offerings?

Stay updated on “Off Elm’s” offerings through social media, online reviews, and word-of-mouth.

7. What is the ambiance like at “Off Elm”?

“Off Elm” features a mid-century modern design with an intimate setting, fostering guest interaction and a sense of community.

8. Who are the key people behind “Off Elm”?

The key people behind “Off Elm” are Matt and Jess Longueville and beverage director Patrick Gioia.

9. Does “Off Elm” offer non-alcoholic options?

Yes, “Off Elm” has an aggressive non-alcohol program to cater to the growing demand for non-alcoholic beverages.

10. How does “Off Elm” ensure the quality of its cocktails?

“Off Elm” uses pre-batched components to ensure efficiency and consistency while maintaining quality, allowing bartenders to create expertly crafted drinks.